In the case of baby fashion it is the big trend to “pimp your stroller” which means to alter, decorate and make the stroller unique and give it its own look. This trend began a few years ago but is still growing. Bugaboo was one of the first brands to offer different types of canopy and seat covers in various fabrics depending on the season. It also hired well-known designers and came out with special versions of the covers. Another example is the Swedish brand, Kronan, which also sells covers for their strollers, which can be purchased separately.

Pimping includes changing colors and adding decorations such as lamps, self-reflection, name signs, etc… Look around the web to find pictures of families’ pimped strollers. Even if you don’t visit websites you can see the trend live when people take their pimped strollers out for a ride. Many people pimp their stroller with both self-made decorations and purchased. What you want is a unique stroller that is cool and will be noticed but is still a safe stroller from a good brand.

Another stroller trend on the rise, since a while back, is the fitness and health trend. People can now go jogging with their strollers. This is very popular and also a good for your health. Another phenomenon that could be called a mini-trend is the old classic retro prams that are becoming increasingly visible mainly in cities. It’s all about prams from the 60′s-80′s, especially classics like the Emmaljunga, Brio, Hesba and the classy 70′s strollers that are hot on the second hand market for strollers. These old babies are now almost veteran- like, solid yet beautiful designs with their large but slim stylish wheels and fine corduroy or velvet. This stroller “trend”, however, is probably best described as a mini-trend since the phenomenon appears relatively limited to a more fashion conscious and interested in design parents in big cities where accessibility is relatively good.